The Best Keap Alternatives for 2026
Keap is a capable automation-first CRM, but it now sells a single plan at $299/month plus a $500 implementation package, and it has no HR, expenses or projects built in. Here are the alternatives worth considering — starting with the all-in-one option that covers your CRM and your back office in one product.
Quick answer
The best Keap alternative depends on what you need. For small businesses that want CRM and their back office in one tool, Growee is the strongest pick — it bundles CRM, invoicing, HR and projects for €2/person/month and is free for up to 3 people, with no required implementation package. Keap still shines if deep marketing automation is your single biggest need, and HubSpot or Pipedrive suit larger sales-led teams.
4 Keap alternatives worth a look in 2026
Ranked for small and mid-size businesses weighing total cost against what you actually get.
Growee
Best all-in-oneThe all-in-one alternative: CRM, invoicing, HR and projects in one product.
- Best for
- Small businesses that want CRM and follow-up plus the back office, without an automation tax.
- Pricing
- Free up to 3 people, then €2/person/month
- CRM: leads, visual pipeline, client management and inbox — free up to 100 leads, with campaigns and email sending on the €49/month CRM plan
- Built-in invoicing and expense tracking in the same subscription
- HR: employees, holidays/leave, timesheets, onboarding and reviews
- Projects and time tracking included — not an add-on
- Open AI-agent access via MCP (Claude, ChatGPT and other assistants)
- No required implementation package and no early-termination fee
Keap
An automation-first CRM built around email/text sequences and sales pipelines.
- Best for
- Solopreneurs and small teams whose core need is deep marketing automation and campaign building.
- Pricing
- One plan at $299/mo with 2 users included, then $39/mo per extra user (as of August 2026)
- Sales and marketing automation, with email and text messaging on paid accounts
- Native invoices, quotes that convert to invoices, recurring payments and past-due reminders
- Payment processing is billed separately — every processor charges its standard fee per payment
- A one-time implementation package ($500, listed at $1,500) and a $299 early-termination fee on annual contracts
- No HR, timesheets, expense tracking or dedicated project management
HubSpot
A broad marketing, sales and service platform for scaling teams.
- Best for
- Marketing-led companies with the budget for a full growth platform.
- Pricing
- Starter Customer Platform $20/seat/mo list price, with a limited-time promo at $7/seat/mo annual or $10/seat/mo monthly (as of August 2026)
- One Starter seat covers Marketing, Sales, Service, CMS, Operations and Commerce Starter, with 1,000 marketing contacts
- Invoices are free and ungated — billing and payments run on every Revenue Hub plan, including the free one
- Quoting is the gated part: Revenue Hub Professional starts at $85/seat/mo billed annually, Enterprise at $140
- No native HR or employee-management module
Pipedrive
A sales-first CRM with a clean, visual deal pipeline.
- Best for
- Sales teams that want a focused, pipeline-centric CRM and nothing more.
- Pricing
- Lite $14 to Ultimate $79 per seat/month, billed annually (as of August 2026)
- Strong visual pipeline and deal management
- Seats are charged whether or not they are assigned to a user
- The built-in invoice feature runs through a connected accounting app such as QuickBooks or Xero, which can cost extra
- No native HR or employee-management module
Competitor prices are shown only where publicly verifiable and are cited as of August 2026; check each vendor's pricing page for current figures. Growee pricing reflects our live plans.
The best Keap alternative for small business
A small business rarely buys a CRM on its own. It buys the CRM, then something to invoice with, then something to track holidays and hours. That is what separates the four options above.
- Growee — if the CRM is one of several things you run
- Leads and pipeline sit next to invoices, expenses, holidays, timesheets and projects, at €2 per person per month (plus a flat €49/month once the CRM passes 100 leads), with a free plan for up to 3 people below it. Best fit: a 3–50 person business that would otherwise buy a CRM, an invoicing tool and an HR tool separately.
- Keap — if the automation is the product
- $299 a month buys sales and marketing automation with native invoicing, quotes and recurring payments (as of August 2026). If long email and text sequences are how you sell, nothing on this page argues that Growee's campaign builder goes as deep.
- Pipedrive — if you only want a pipeline
- From $14 per seat per month billed annually (as of August 2026). Two things to price in: seats are charged whether or not they are assigned, and the invoice feature works through a connected accounting app rather than a native billing module.
- HubSpot — if marketing leads the company
- Starter is $20 per seat per month at list price, and invoices are a free, ungated feature on every plan (as of August 2026). Quoting is where the bill starts: Revenue Hub Professional begins at $85 per seat per month billed annually.
Two questions settle it for most teams under 50 people: how much of Keap's automation you actually run in a normal month, and whether you want people, hours and invoices behind the same login as the pipeline. If the answer is "a few follow-ups" and "yes", the all-in-one option wins on both price and the number of tools you have to keep in sync.
Growee vs Keap
Both do CRM and invoicing. Here is where the all-in-one alternative covers ground Keap leaves out.
Keap figures as of August 2026, per keap.com/pricing. Growee figures reflect our live plans.
Why teams switch to Growee
One price covers CRM and the back office
Keap sells one plan at $299 per month with 2 user licenses included, and extra users cost $39 per month each (as of August 2026) — an automation-first price for a CRM and campaign tool. Growee is €2 per person per month, and that single price already carries your invoicing, expenses, HR, projects and time tracking. The CRM rides on top of it: free up to 100 leads, then a flat €49/month for unlimited leads, whatever your headcount. Under it sits a free plan for up to 3 people covering the CRM, people and projects side.
Invoicing that stays next to your pipeline
Keap invoices natively — quotes turn into invoices, recurring payments and past-due reminders are built in. The difference is scope: Growee keeps billing and expenses in the same subscription as your CRM and your projects, so you send a branded invoice, log the expense against it and track revenue without leaving the client record. There is no implementation package to buy first.
Real HR that a CRM skips entirely
Keap sells CRM, automation and payments; there is no employee-management module in it. Growee manages your people the way it manages your customers: profiles, holidays and leave planning, timesheets, onboarding templates and performance reviews — part of the same subscription, not sold as a separate product.
Open to your AI assistants
Keap's developer site describes a traditional REST API and Zapier integrations; no open AI-agent access was found there or in current search results (as of July 2026). Growee exposes an MCP server, so assistants like Claude and ChatGPT can read and act on your CRM, HR and invoicing data directly — ask for pipeline status, draft an invoice or check who is on holiday in plain language.
Keap pricing vs simpler tools: what a team of 5 pays
Keap has dropped feature-based tiers — its pricing page now sells "the entire Keap software platform" as one plan (as of August 2026). That makes the arithmetic easy, as long as you count the parts that sit outside the monthly price.
Keap figures from keap.com/pricing and keap.com/resources/implementation-services, as of August 2026. Dollar and euro amounts are shown as each vendor publishes them — no conversion. Contact volume is priced separately by Keap on a slider, so a large list costs more than the figures above. Card and bank fees are extra on both sides. Growee's CRM module is free up to 100 leads, then €49/month for unlimited leads and 500 email credits — see pricing.
The gap is not the whole story. That $299 a month buys an automation platform, and if long email and text sequences are how you sell, that is the thing you are paying for. If your automation is a handful of follow-ups and the rest of your month is invoices, timesheets and leave requests, most of the spend goes to software nobody opens.
Two details worth checking before you sign an annual contract: Keap's trial runs 14 days with no card but switches off payments and texting and caps sending at 25 emails, so the billing side is the part you cannot test first; and keap.com's own navigation now links to a "Keap acquired by Thryv" FAQ (as of August 2026).
What Growee costs as you grow
One flat per-person price, no implementation package, no automation tax. Free for your first 3 people.
Growee is also available annually at €20/person/year. Keap's single plan is $299/month, or $2,988/year billed annually, with 2 user licenses included and additional users at $39/month each (as of August 2026, per keap.com/pricing).
Moving from Keap: work through the checklist.
Export your Keap contacts as a CSV, match your columns to Growee's leads template and import in files of up to 200 rows — company details ride along as fields on each lead, and imported leads start in your default stage. Start with your contract dates: annual Keap contracts carry a $299 early-termination fee if you leave before the term ends (as of August 2026, per keap.com/pricing). Growee has no annual contract to exit: you pay monthly or annually by card and can cancel any time.
Open the printable Keap switch checklistFrequently asked questions
What is the best alternative to Keap?
For small businesses that want CRM and follow-up plus their back office in one tool, Growee is the strongest Keap alternative: it bundles invoicing, HR and projects at €2 per person per month, adds the CRM free up to 100 leads and a flat €49/month beyond that, and is free for up to 3 people, with no required implementation package. Keap remains a strong pick if your single biggest need is deep marketing automation; HubSpot and Pipedrive are other CRM-focused options.
Is there a cheaper alternative to Keap?
Yes. Keap sells one plan at $299 per month with 2 users included, and extra users are $39 per month each (as of August 2026, per keap.com/pricing). Growee is free for up to 3 people and €2 per person per month after that, with no onboarding fee and no early-termination fee.
How much does Keap cost per month?
Keap publishes one plan at $299 per month, billed monthly or at $2,988 a year, with 2 user licenses included and extra users at $39 per month (as of August 2026, per keap.com/pricing). Contact volume is priced separately on a slider, so your figure depends on list size. Payment processing is billed on top by whichever processor you use.
Does Keap charge onboarding or cancellation fees?
Yes to both. Keap sells a one-time implementation package at $500, listed at $1,500 (as of August 2026, per keap.com/resources/implementation-services), and annual contracts carry a $299 early-termination fee if you cancel before the one-year term ends (per keap.com/pricing). Growee has neither a required implementation package nor an early-termination fee.
Does Keap have a free trial?
Keap offers a 14-day free trial with no credit card required. It is a limited trial: Keap's own pricing page lists a sending cap of 25 emails, no ability to process payments and no ability to send or receive texts (as of August 2026, per keap.com/pricing), so the billing and messaging parts are the ones you cannot test first. Growee's free plan for up to 3 people has no time limit and no card.
Does Growee have the CRM features I use in Keap?
Growee covers the core CRM workflow — leads, a visual sales pipeline, client and contact management, marketing campaigns and an inbox. It then goes beyond a follow-up CRM by adding invoicing, expenses, HR and projects in the same subscription. Keap's deepest marketing-automation sequences are still an area where a dedicated automation tool can go further.
How do I migrate my data from Keap to Growee?
Export your Keap contacts as a CSV, download Growee's leads template from the CRM, match your columns to its headers and import in files of up to 200 rows. Contacts are not a separate import today, so company details ride along as fields on each lead, and imported leads start in your default stage. Work through the printable switch checklist in order — it starts with your contract dates, because annual Keap contracts carry a $299 early-termination fee (as of August 2026, per keap.com/pricing). Growee has no annual contract to exit: you pay monthly or annually by card and can cancel any time.
Can AI assistants connect to Growee like an API?
Yes. Growee ships an MCP server, giving assistants such as Claude and ChatGPT read and write access to your CRM, HR and invoicing data over a secure connection — no custom integration required. Keap's developer site describes a REST API and Zapier only; no MCP or open AI-agent access was found there (as of July 2026).
Switch to one tool for the whole team
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